Every major social event seems to attract a stream of immaculately dressed and stylishly coiffed men and women, generating envy and news coverage in magazines and the news. Ordinary people may be perplexed photos from the red carpet and wonder how celebrities manage to put together flawless outfits time after time. A style consultant, a professional who specializes in personal image, is the key, and using one isn’t just for the rich and famous. Many style consultants are available for consultations with a variety of clients, ranging from high-powered movie stars who need assistance dressing for the Oscars to up-and-coming executives who want to stand out.
Style consultants usually have extensive fashion and style training and are well-versed in designers, styles, and trends. They may also study psychology, and they are skilled at creating a polished, professional personal image that captures the individual’s unique characteristics. Style consultants can help you decide what to wear, what hairstyles to try, and how to apply makeup. They may also provide more general advice on everything from what car to drive to how to entertain at a cocktail party in order to promote a positive personal image.
Working with a style consultant usually begins with a meeting in which the consultant and client get to know one another. The client can discuss the issues he or she wants to address, while the consultant takes notes on the client’s appearance, personality, and field of work, and uses this information to make recommendations to help the client improve his or her personal image.
Many style consultants accompany their clients shopping, assisting them in selecting appropriate clothing and accessories. They usually try to assist their clients in developing large and diverse wardrobes teaching them what to wear in different situations and giving them advice on colors, coordination, cuts, and other factors so that they can choose appropriate clothing and accessories.
As evidenced the “best and worst” coverage that appears in popular magazines after major events, a style consultant can sometimes fail. A gown that appears to be a good idea in the store may not work on the red carpet, or an elegant gown may be paired with a clashing hairstyle or ill-chosen accessories. Clients and style consultants may have disagreements about the image they want to project, and client rebellion can result in a fashion disaster.