In an automobile dealership, an automotive service manager is in charge of the service department. Depending on the dealership, the requirements for becoming an automotive service manager vary greatly. A service manager typically has some background in automotive repair and may have worked as a certified technician or a service adviser for several years before becoming a manager, in addition to work experience.
The service manager is responsible for a variety of tasks. He usually supervises current employees and ensures that they are up to date on their certifications and training, as well as hiring new employees as needed. This person is in charge of marketing the department, running sales or promotions to attract new customers, and staying within the dealership’s budget. He must also be familiar with warranties and manufacturer recalls, as the department will be dealing with these issues frequently. In addition to these basic responsibilities, the manager must address customer concerns and maintain a high Customer Service Index (CSI), which is a universal customer satisfaction scoring system for automobile dealerships.
A working knowledge of car parts and basic auto functions is required to work as an automotive service manager. At one time or another, some managers worked as technicians or at the very least as service advisors. Many dealerships will not consider a candidate for management in this department unless they have this kind of prior experience.
Although a degree is not usually required, having one can help you advance in this field. A business degree or equivalent years of sales or management experience are usually required. A bachelor’s degree or certification in automotive service is also advantageous.
The best course of action for those with little experience in either field is to look for a job as an automotive service adviser, also known as a service consultant. Advisers interact with customers and gain hands-on experience in a car dealership. It’s a good place to learn about service terms and the department’s functions. Advisors can take business and automotive technology courses to expand their knowledge and make themselves more marketable as they work their way up the management ladder.
The most important factor in becoming an automotive service manager, as with any management position, is experience. Having a high CSI with customers, a consistent work record, and consistently working to improve yourself are all factors that can assist someone in getting hired. The first steps are usually getting a foot in the door at a dealership and proving your worth.