Writing a marketing cover letter is an excellent way to demonstrate to a potential employer that you are familiar with the marketing world, and it is also your first opportunity to market yourself. Start carefully reading your resumé and considering any skills or experiences that may be relevant to the job but are not listed. These skills and experiences, as well as your most marketable skills listed on your resumé, may be good topics to include in your marketing cover letter. Remember that the cover letter is your first impression on a potential employer, so keep it short and simple.
If possible, begin your marketing cover letter addressing the potential employer name. Employers will notice if your letter is properly formatted, so do your homework on business letter format. After you’ve finished writing the letter, proofread it thoroughly to ensure you haven’t made any mistakes or omitted any crucial information. Just below the closing and before your printed name, type the letter and leave a space at the bottom for your signature. Include the time and date, as well as all of your contact details.
If you want to work in marketing, your cover letter should demonstrate your expertise in that field. Remember, the goal of your marketing cover letter is to sell yourself to the employer and persuade them to put your resume at the top of the pile. Instead of saying, “I believe I would make a good candidate,” say, “I intend to work hard to meet the company’s objectives.” Employers are looking for self-aware team players who have confidence, ambition, and determination. Make sure the language in your cover letter reflects these characteristics.
Carefully read the job description and tailor your marketing cover letter to it. Don’t be afraid to state your goals and ambitions, but make sure they align with the company’s requirements. Employers want to know that you will be a valuable employee, but they also want to know that you are aware of the company’s objectives and have a strategy in place to help them achieve them. Address the job ad’s specific qualifications and characteristics, but keep in mind that your cover letter should be brief, as your resumé will have more detail for the employer to review. Choose the most important qualifications you have in relation to the employer’s needs and explain how you will meet those needs in one to two short paragraphs.