A web strategist usually works for or with a company to plan, develop, and monitor how that company establishes and grows its online presence. This is typically a marketing position, with marketing experience and background taking precedence over technological knowledge and skills. These strategists are frequently involved in determining how a company should approach its online presence. A web strategist usually collaborates with others to oversee various projects and teams, as well as to ensure that budgets are set and met.
A web strategist, also known other job titles such as “eMarketing manager,” is typically a management-level position, though in some companies, it can also be an officer position. This is usually determined the type of work a company does and the value of its online presence in relation to its business strategies. A company that is heavily involved in eCommerce will frequently have a corporate officer, such as a chief Internet officer or similar position, who oversees Internet activity. Someone who works as a web strategist typically has a background in marketing and various marketing strategies, as well as several years of experience developing Internet marketing programs.
A web strategist usually works with one or more teams of people who work directly under him or her to carry out the various campaigns and programs that the strategist devises. These groups are frequently involved in the design and development of a company’s website, as well as working with focus groups and research to improve existing websites and find new ways to spread awareness of a company via the Internet. A web strategist supervises these other groups, ensuring that various programs are developed efficiently and in accordance with a common vision.
Because a web strategist is a management position, he or she will typically deal with online marketing budgeting and resources. This usually includes both financial and human resources, as well as issues like pay raises, scheduling, and overtime, depending on the strategist and teams involved. The web strategist typically reports to other managers, officers, or the company’s board of directors, and is responsible for ensuring that the company remains profitable and relevant in the face of rapidly changing technology. These strategists also keep up with the latest online trends and pop culture in order to find new ways to appeal to a wide range of Internet users.