Graphic designers face a wide range of challenges, including bringing ideas, visions, and concepts to life. Many graphic designers work in the publishing industry and are crucial to the production of newspapers, magazines, and books on a daily basis. Creating graphics, multimedia elements, and artwork for websites is part of an online graphic design career. Designers also create logos, backgrounds, and banners, among other website elements. Graphic designers are frequently employed as part of a team by advertising agencies to create advertising campaigns to promote or elevate a client’s products, services, and image.
Performing page layout and creating graphics to accompany stories to developing print and online advertisements for the newspapers’ stable of advertisers are all examples of graphic design jobs in newspapers. When creating a newspaper page, the designers will incorporate a variety of art elements, use the best typography practices, and arrange the headlines, stories, and photos for maximum impact and reader appeal. The designer may also be tasked with creating graphic illustrations to serve as an art element to draw a reader’s attention to a story or to provide a snapshot of key elements within a story.
Many advertising agencies rely on graphic designers to be part of a team that is tasked with meeting the needs of their clients. Because many companies advertise on a variety of platforms, including print, online, and mobile sites, workers in the advertising industry who work in graphic design must be versatile. A new client may only require a designer to create a company logo, whereas an existing client may require a designer to revamp its public image or breathe new life into an old product through a new advertising campaign. For businesses, nonprofits, and organizations, there are also opportunities to design website elements such as interactive media and online advertisements.
Publishers of books and magazines rely on graphic designers to ensure that their products are visually appealing and well-organized on the page. Magazine and book covers, as well as many of the art elements and page designs used between the covers, are usually designed by graphic designers. Employing in-house graphic designers is more cost effective and convenient for many larger businesses, manufacturers, and nonprofit organizations than hiring work from an outside firm. Depending on the size and needs of the company, graphic design may be the responsibility of an entire department.