Representatives, spokespeople, account managers, and press secretaries are just a few of the public relations jobs available. Each of these jobs has a similar function within an organization, but different names are used in different industries. There may be even more positions in larger public relations firms. Although these positions are not as closely related to actual public relations work, owners, directors, and accountants may all work in a public relations firm to keep the business running smoothly.
Working directly with clients and planning media campaigns is a common part of many public relations jobs. Writing press releases, coordinating press meetings, and other activities used to publicize a person or company are examples of responsibilities. Public image consulting is also a part of some jobs. This means that a professional would instruct and advise someone on how to act, speak, and dress during media interviews and other similar events in order to make the best impression possible.
Work as a spokesperson or press secretary is another option in public relations. Press secretaries are most common in government sectors, where they help officials organize media events and press conferences. A spokesperson is someone who works directly for a company or as an independent contractor to speak on the company’s behalf. They may deliver speeches, hold press conferences to make announcements or answer questions, or even give endorsements for a product or service in advertising campaigns.
Some people may be interested in public relations jobs that aren’t directly related to the field. Accountants, secretaries, and planners who work for firms dedicated to public relations are examples. Professionals are also in charge of bringing in new clients for the companies and giving presentations on how the company can help these clients’ public image and reputations. Another option is to work as an independent professional who handles all of these responsibilities for private clients.
It is usually necessary to obtain a four-year college degree in order to pursue public relations career opportunities. Majors in communications, advertising, public relations, or journalism are usually recommended. Those without a degree in one of these fields may still work in public relations if they have demonstrated ability to perform related tasks or if they will be self-employed. Each company may have its own set of requirements for those looking for work.