A fashion coordinator must have a sense of style, marketing expertise, knowledge of various styles, understanding of what motivates customers to buy, and a thorough understanding of current fashion trends. For fashion events such as model photo shoots, stage or television shows, high-end department stores, fashion runway shows, and other fashion-related promotional events, most fashion coordinators prepare a specific set or style of clothing. Accessorizing outfits is one of the most important aspects of being a successful fashion coordinator. A fashion coordinator usually works for a fashion magazine, a stage or television production company, or as a freelance consultant who is hired and paid on a project-by-project basis. The majority of these jobs are located in larger metropolitan areas due to the nature of the work.
A fashion coordinator’s primary responsibility is to keep an eye on the ever-changing fashion trends. The fashion industry is frequently at the forefront of trends, and it frequently creates or promotes its own. Fashion coordinators must ensure that their sense of style keeps up with the numerous new directions that the fashion industry may take. If several celebrities in Hollywood are wearing purple calfskin belts, a fashion coordinator may recognize this as the start of a trend.
Fashion planners must also be well-versed in their target market. A director may want to communicate a consistent style or look throughout an advertising layout or catalog that is selling the latest fashion trends to young women. Fashion coordinators ensure that all appropriate accessories, jewelry, make-up, bags, shoes, and other relevant items are in keeping with the overall look or feel. In order to create and maintain a specific fashion look for these types of jobs, you’ll need a good sense or “eye” for fashion.
This job necessitates a high level of attention to detail. Knowing which models have the perfect look and hiring them for the event is crucial when a fashion coordinator is called upon to stage a fashion event. Fashion coordinators should have a large network that allows them to work with a variety of models. Designing the event’s look, staging the event, and conducting rehearsals are all important job responsibilities.
Fashion coordinators also collaborate with other types of media to select clothing and wardrobes for on-air personalities such as newscasters, such as television production facilities and motion picture studios. A fashion coordinator oversees the creation and maintenance of an on-air persona for on-air personalities. Actors in motion pictures may be required to wear clothing from a specific period in history. Fashion coordinators will work to ensure that the appropriate clothing for the period is available.