The daily responsibilities of a marketing associate will vary depending on the size of the company and the length of time the individual has worked there. A marketing associate is typically regarded as an entry-level position, and this person will provide administrative support to a marketing department or as part of a larger marketing firm. However, in some cases, a person with more experience or education will be able to perform more tasks directly related to marketing, such as market research or copy editing after it has been written. This person may also take part in corporate events or be in charge of planning them.
A marketing associate’s most basic role will be that of an administrative assistant. This person may be in charge of answering phones, maintaining filing systems, and greeting clients as they enter the office; other responsibilities may include scheduling meetings and assisting with other office management tasks. He or she may be expected to prepare regular reports containing specific data as requested by the marketing manager or executive team. In order to answer questions or direct clients to the appropriate area, the individual will need to be knowledgeable about the company.
However, this is an entry-level marketing associate position. Many people with this title do more marketing-related work, such as conducting various types of research or editing marketing copy for style and grammatical errors. A marketing associate may also be a member of a development team, assisting in the establishment and maintenance of relationships between the marketing firm and product manufacturers. For this reason, it is critical for anyone in this line of work to always maintain a professional demeanor when dealing with clients.
Some companies will also hire marketing associates to assist with promotional materials and events; for example, the person may be asked to write press releases or other announcements based on significant events in the company. This person may be required to assist in the scheduling of events, the preparation of materials for distribution, or the representation of the company in a booth at conferences or trade shows, among other tasks. Marketing professionals must be outgoing and excellent communicators, in addition to maintaining a high level of professionalism. As a person in this field gains more education and experience, he or she will most likely be given more responsibilities and promoted to higher-level positions.