An affiliate manager is in charge of assisting affiliates and overseeing the overall affiliate program. Individuals who refer customers to the products or services offered the affiliate program’s owner are offered incentives and rewards, such as commission payments. It’s a type of Internet marketing that involves exposing a company to a large number of people who aren’t directly employed the company. Finding new affiliates, managing existing relationships, and developing marketing activities to attract new affiliates are all responsibilities of the affiliate manager. This position’s responsibilities also include training affiliates and working to improve the program.
The affiliate manager’s day-to-day responsibilities include communicating with affiliates and providing customer support. The manager’s responsibilities may include writing and sending emails and newsletters, as well as answering phone calls, in order to assist affiliates in successfully marketing the company’s product or service. For example, a manager might send out a newsletter announcing sales on a product that affiliates can sell to the general public in order to boost their lead generation and, as a result, their commission payment. When affiliates have questions about their accounts or products, they are frequently referred to the affiliate manager for assistance. If the manager is unable to provide an immediate response, he must conduct research and speak with company representatives to obtain the information.
Affiliate managers are also responsible for issuing payments to affiliates based on the commissions they earn on a regular basis. For example, the manager may be required to write and mail checks to affiliates who are enrolled in an affiliate program that pays them a 40% commission for leads that result in a membership fee purchase. Payment disputes are frequently directed to the affiliate manager, who is responsible for resolving those disputes and reporting payment activities to company management. The manager must also manage accounts to ensure the best possible performance, which often entails providing individualized assistance when needed or terminating relationships with affiliates who do not meet the affiliate program’s standards. An affiliate manager, for example, might provide training to low-performing affiliates in order to help them increase referrals or sell more products.
A person who wants to work as an affiliate manager usually needs to be good at recruiting and selling. The manager must sell the affiliate program to potential affiliates and persuade them to put in the time and effort required to market the product or service. Part of the process entails evaluating the skills and backgrounds of potential affiliates to see if they have the potential to succeed.