A car salesperson is someone who makes a living selling new or used automobiles. A car salesperson might work for a dealership or run his own business. Car salespeople typically earn a commission for each car they sell; as a result, it is in the best interest of the salesperson to cultivate honest, respectful relationships with customers. In most dealerships, salespeople report directly to managers.
A car salesperson may be responsible for selling only new, only used, or a combination of cars while working at a dealership. At the beginning of the week or month, he or she will most likely be briefed on the new cars that have arrived, as well as any special deals that the company is offering, such as a low percentage rate for financing. Sales goals may be assigned to the salesperson, or he may be in charge of setting his own.
A car salesperson will greet new customers every day when they walk into the dealership. He or she will ask customers questions to figure out what kind of vehicle they want, how much they want to spend, and if they have any special requests or needs in terms of features and accessories. Based on the customer’s desires and his knowledge of the inventory, the salesperson will then recommend a vehicle, or a number of vehicles.
The car salesperson will then answer any questions the customer has and demonstrate any of the car’s included features. He may accompany the customer on a vehicle test drive, during which the salesperson can share any additional relevant information and determine whether the customer wants to buy the vehicle. A customer may wish to test drive several vehicles.
When a customer decides to buy a car, the salesperson will prepare the paperwork and gather information about the customer’s credit history and financing. The salesperson must also be familiar with and understand the state’s title, insurance, and registration laws. The car salesperson will deliver the car to the customers when they come to pick it up after it has been paid for, or financed, and the dealership has cleaned and serviced it.
The salesperson will demonstrate the car’s features and answer any remaining questions. It’s usually a good idea for a salesperson to follow up with a customer after a week or two to see if they’re happy with their purchase. This is more likely to result in a satisfied customer who will tell their friends about the dealership. Every week or month, the salesperson can review his sales goals, see what needs to be changed, and continue to attend regular meetings to stay informed about the company.