The person in charge of connecting a company or business to the media is known as a communications coordinator. The coordinator will be responsible for a wide range of tasks, including building media lists, planning events, and creating press materials, as well as assessing campaign success and completing required continuing education. Independent communications coordinators must also find new clients in order to generate new business.
Everything a communications coordinator does is aimed at improving a company’s public image by disseminating information about it. To ensure the success of any campaign, a communication coordinator requires a media list. Creating a list entails locating the right people in newspapers, websites, radio stations, and television stations. It is critical to establish personal relationships with reporters and editors at these outlets in order to get information out quickly and accurately.
A communications coordinator is also responsible for creating press materials that are eventually distributed to the media. A coordinator must write and edit all press releases, op-ed articles, pamphlets, brochures, and online content. These communications must be written with the company’s image in mind and must provide the public with positive information.
Another common responsibility of the communications coordinator is event planning. A coordinator is usually in charge of trade show appearances, banquets, and public relations events. This job entails everything from invitations to space rentals to travel to ensure that an event takes place and is covered by the media.
The success of an event or publicity campaign must also be determined by communications coordinators. This is accomplished by keeping track of hits. A hit is when the company is mentioned in the media in any way. It is frequently necessary to compile these hits, which include newspaper articles, radio and television mentions, into a report to show management how well a company is represented in the media.
A communications coordinator is frequently required to attend continuing education classes. Attending communication techniques classes and workshops is one way to keep a coordinator on the cutting edge of the industry. Some companies contribute to the cost of further education, but most coordinators must shoulder the financial burden on their own.
The basic job description of independent and freelance communications coordinators includes a sales component. These individuals are in charge of generating new business. It is also necessary to seek out potential clients, pitch to them, and persuade them to use communication services. This task can take a long time and necessitates the presence of a person with an outgoing personality.