On resumes, career objectives are sections that allow candidates to state the positions they want and list their main qualifications for them. Market researcher, creative advertiser, and public relations specialist are just a few of the more popular marketing career goals. Market researchers consult with businesses looking for advice on how to promote and price their products. Advertisers who are creative create slogans and images for their campaigns. Public relations professionals assist businesses in building positive relationships with their customers or the communities in which they operate.
Market researchers use surveys, in-person interviews, and focus groups to gather information about consumer buying patterns and preferences. Companies use this information when launching new products or brainstorming ideas for promotions and advertisements. Businesses may also hire market researchers to learn how consumers feel about competing brands, conduct price impact studies, and figure out the most cost-effective ways to distribute a product or service.
A bachelor’s degree in marketing or economics is typically required for candidates with marketing career goals in the field of market research. Certification or experience in psychology or sociology improves your chances of getting hired. Due to the research-intensive nature of this profession, prospective employees frequently list attentiveness as one of their best qualities.
Advertisers who are creative work for marketing firms that are hired by businesses to design ads or promotional campaigns. Individuals in this field usually specialize in one of two areas: copywriting or graphic design. Copywriters work with clients to create slogans and other text-based advertising messages. For such campaigns, graphic designers provide visual illustrations, symbols, or animation, and they frequently collaborate with copywriters to ensure that the advertising message is consistent.
A bachelor’s degree in communications, journalism, or English is typically required of copywriters. They might also mention previous ad copywriting experience. The best character trait to include in these types of marketing career objectives is usually creativity.
Graphic designers typically have a bachelor’s degree in design or a related certification. Because of the importance of the designers’ ability to turn abstract ideas orally expressed to them into concrete images, communication skills are emphasized in marketing career objectives. Attention to detail may be listed as a professional trait for both copywriters and graphic designers.
In order to foster positive relationships, public relations specialists meet with community organizers, consumers, citizens, and government officials on behalf of businesses. Marketing and sales are both influenced by a company’s public image. Revenue and profits will suffer if a company is viewed negatively or if its products are deemed inferior. Public relations professionals use open mic discussions, press conferences, and community outreach projects to keep such viewpoints from gaining traction.
Candidates’ educational backgrounds in disciplines such as marketing, journalism, or communications are typically listed in marketing career objectives in public relations. Public relations professionals must also be good listeners and communicators. Individuals interested in a marketing career in this field may also list creativity, problem-solving, and self-motivation as top qualities when describing their goals.