A communications specialist is in charge of both internal and external communications for a company. This person, who is employed businesses of all sizes, is typically a jack of all trades who excels at written communication. Writing press releases and memorandums, as well as collaborating with the advertising or public relations teams, are just a few of his many responsibilities. This specialist is typically entry-level and reports to upper management, though they may also be on a higher employment tier.
A communications specialist typically has a four-year college degree, with a major in communications being common. People who want to work in this field may benefit from degrees in journalism, writing, or marketing. These careers typically begin with an internship in a business field such as media or publishing, though a communications specialist can work for almost any company. In addition, the specialist can be hired on a part-time or full-time basis, and to work from home or in the office.
These jobs typically pay between $50,000 and $60,000 US Dollars (USD) per year, though salaries can vary greatly. The specialist must be able to communicate with members of the public, investors, government officials, and employees. He’ll be able to deal with conflicts and their resolutions, as well as maintain relationships with partners and competitors.
A successful communications specialist can walk the fine line between professionalism and edginess when necessary. If a company wants to attract a young audience, the specialist must stay up to date on current trends while maintaining a dignified demeanor.
Many communication specialists are in charge of maintaining company Facebook®, Twitter®, and LinkedIn® pages, thanks to the advent and skyrocketing popularity of online social networking in the twenty-first century. Companies can advertise for free on these pages simply telling their followers what they’re up to. The specialist will be able to solicit feedback as a result of this. These tasks are frequently attended to the communication specialist, who regularly updates and refreshes the company’s social media pages with new information. As a result, many communications specialist jobs aren’t typical “9 to 5” jobs; rather, they’re always on the move.
A communications specialist often coordinates media-driven events in addition to writing copy for the company to both employees and the general public. The communications guru may be in charge of writing speeches for press conferences, as well as giving them on occasion, with or without the help of a public relations specialist. Contacting local media outlets such as newspapers and magazines to inform them of any upcoming events they may want to cover is often part of the job description of such a specialist.