An online marketing manager is in charge of ensuring that web-based programs produce results. He or she creates marketing programs for business-to-consumer (B2C) and/or business-to-business (B2B) clients that are tailored to their specific needs. To choose the best promotion options for their clients, online marketing managers must understand and apply social media platforms, affiliate programs, and other web-based tools. Web analytics and search engine optimization (SEO) techniques must also be kept up to date an online marketing manager.
Customers’ websites are typically worked on online marketing managers to make them more effective at promoting the company’s products or services. Some business websites may not include advertisements, but they will require compelling text and SEO techniques so that the target audience can find the company’s site when searching online for the products or services it offers. An online marketing manager usually supervises a team of web designers, copywriters, and other employees who work on a client’s website project.
The online or web marketing manager will typically plan how to improve the text and design of a client’s e-commerce website in order to better sell the products. Copywriters are typically assigned marketing managers to rewrite online product descriptions that are more compelling to site visitors in order to persuade them to purchase the items. They must frequently plan and hold staff meetings, as well as issue directives to those under their command. It is ultimately the responsibility of the online marketing manager to create works that produce positive results for clients. Online marketing managers use software to test the results, such as the number of visitors to a website or the number of sales made, and they must keep their skills up to date in order to increase profit margins for their clients.
Client projects must always be completed on time and on budget, according to an online marketing manager. He or she may be given assignments a vice president of marketing or another senior staff member on a regular basis. Online marketing managers are frequently required to attend staff meetings and communicate with other departments in order to complete client projects. The marketing department of a company or agency is usually closely linked to the information technology (IT) department, as well as the sales, creative, and research departments. To complete profitable client projects, a marketing manager must make the best use of departmental resources.